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The website loushomeimprovements.com states the following, "Welcome to Lous Home Improvements and General Contracting." We analyzed that the website stated " Where your ideas and our ingenuity make dreams come true! We Do It All The Time! Whether its painting, tiling, lighting, flooring, drywalling, renovating your kitchen, bathroom or basement, or even adding an extension or addition, Lous Home Improvements can handle it for you in a professional, economical and friendly manner, done within budget and on time! Need help selecting your colours? Call Lous Home Improvements Today!." The header had kitchen renovations as the highest ranking search term. This keyword was followed by bathroom renovations, basement renovations, and reno which isn't as urgent as kitchen renovations. The other words they used was renovation. tuck pointing is also included but could not be seen by search engines.